Legal
Privacy Policy
Your privacy matters to us. This page explains what information we collect and how it is used.
Introduction
The Peters Legacy ("we," "us," or "our") operates the website thepeterslegacy.com. This Privacy Policy explains how we collect, use, and protect information when you visit our website.
What We Collect
We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors interact with our website. When you consent to cookies, Google Analytics may collect the following information:
- Pages you visit and how long you spend on each page
- How you arrived at our website (e.g., search engine, direct visit, or referral link)
- Your approximate geographic location (city/country level, not your precise address)
- Device type, browser, and operating system
- Screen resolution and language preferences
This data is aggregated and anonymized. We do not collect your name, email address, phone number, or any other personally identifiable information through Google Analytics.
Cookies
Our website uses a cookie consent banner. Analytics cookies are not placed unless you actively click "Accept Cookies." If you decline, no analytics data is collected and no tracking cookies are stored on your device.
Google Analytics uses cookies such as _ga and _ga_* to distinguish unique visitors and track session information. These cookies expire after a maximum of two years.
How We Use This Information
We use the information collected through Google Analytics solely to:
- Understand which pages are most visited and how visitors navigate the site
- Improve the content, structure, and performance of our website
- Monitor site health and identify technical issues
We do not sell, share, or transfer your data to any third parties beyond Google's analytics processing. We do not use this data for advertising purposes.
Your Rights and Choices
You have the right to:
- Decline cookies — Simply click "Decline" on the cookie consent banner. No analytics data will be collected.
- Clear your consent — Clear your browser's local storage for this site to reset your cookie preference. The consent banner will reappear on your next visit.
- Opt out of Google Analytics — Install the Google Analytics Opt-out Browser Add-on.
Third-Party Services
Google Analytics is operated by Google LLC. Google's use of the collected data is governed by the Google Privacy Policy. We have enabled IP anonymization in Google Analytics to further protect your privacy.
Children's Privacy
This website is not directed at children under the age of 13, and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the website after changes are posted constitutes your acceptance of the updated policy.
Effective Date: March 14, 2026
If you have questions about this Privacy Policy, please return to the homepage and reach out through the appropriate channels.
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Related Pages from The Peters Legacy
- Why This Website ExistsThe reason the Peters family keeps this record.
- A Life Built TogetherHow Nicholas and Miriam built a family and companies side by side.
- The Peters CompaniesHome building, design, real estate and home technology.
- The Legacy JournalPublic reflections on leadership, craftsmanship and company building.